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Hello Kath

Welcome to the January 2010 issue of Infobox. We have now set foot in what is ostensibly the email marketing industry's second decade of existence. As we entered the new millennium, few could have predicted just how email would quickly evolve to become one of the preeminent marketing channels. Technological developments aside, what has been most impressive is how sophisticated the medium has become in such a short period of time. What the digital world will look like ten years hence is anyone's guess, but I'm confident that the next decade will see email marketing continue to be at the forefront of marketing innovation.

This month, Infobox features articles on how the 'spray and pray' approach used by some email marketers needs to be retired and make way for the three Ts: tailored, targeted, timely; taking a level-headed approach to integrating email  with social media marketing; and a case study on how Apple uses email to effectively up- and cross-sell.

Don't forget that we'd also like to see you in the real world at our series of Email Customer Lifecycle seminars during 2010. On 3 March, we’ll be looking at conversion – how to earn that click and open and drive revenue. Tickets for the first Lifecycle sold out, so to guarantee your seat today, please make your booking here.

Kath Pay, Editor, Infobox
Managing Director, Ezemail

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The 3 T’s - Tailored, Targeted, Timely

In this article, Jonathan Burston of CACI discusses how often the customer experience is neglected and marketers send out offers which are neither tailored, targeted nor timely.

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Email as a social stepping stone


Social media is getting a lot of attention from the media and social media experts are popping up everywhere. Everyone is hurrying to jump on the bandwagon, but Simone Barratt of e-Dialog suggests that we pause and take a breath and review how it can fit in with your existing email marketing strategy.

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Campaigns we like: Apple


Each month we ask one of our Council or Hub members to shine the spotlight on an email marketing campaign they like. This month Tink Taylor of dotMailer takes a look at .the lifecycle approach of Apple.

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Special report: Trends for the Multichannel Marketer


Email remains a primary online communication tool of choice by consumers; but today's marketer knows how important it is to also use email marketing within a multichannel mix for maximum effect. This Epsilon B2C study gives global insight into consumers' attitudes towards emails, as well as a wide range of other online communications tools. It also provides useful information that can help marketers make informed multichannel choices in order to reach target audiences.

Download the Report
(Available to DMA members only)

 
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Dates for the diary Dates for the diary
B2B Email marketing excellence - practical strategies to maximise effectiveness and ROI

Date: 27 January
Time: 13.30 - 17.15
Venue: London

Technology for Marketing & Advertising

Date: 23-24 February
Venue: Earls Court 2, London
Email Customer Lifecycle seminar series

Date: 3 March -27 September
Time: 8.00 - 11.00
Venue: London

News News

Tips on writing email content: an introduction to the inverted pyramid

Long-term email marketing using PPC techniques

Are you digging into your data gold mine?


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