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Hello
Welcome to our 'gearing up for the Holidays' issue. By the time this goes to press I'll be studying the complex differences between email marketing in London versus a sun drenched beach in Honolulu - and I can imagine that a white Christmas is going to be far from my mind... However, as this month's articles show - it's time to be preparing for the jolly season.
This month we have Part 2 of Holiday Email Strategy, by Melinda Krueger, as well as some tips for preparing for the Holiday Season by Chad White of the EEC.
Kath Pay, Editor, Infobox
Managing Director, Ezemail
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Holiday Email Strategy Part 2
In Holiday Email Strategy Part 1 Melinda Kreuger, the Email Diva, stressed the importance of defining goals, integrating with your entire organisation’s efforts, delving into last year’s data and researching your competitors and best practices. Now in Part 2, it’s time to look at everything through the lense of the customer and fine tune your process...
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Tips for Planning for Holiday Email Campaigns |
Email marketing plays a vital role in determining whether a retailer has a merry Christmas or not. Here Chad White provides three holiday email marketing tips from the Email Experience Council’s newly released 'Retail Email Guide to the Holiday Season'.
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Tell Us Your Opinion! |
The DMA Research Centre, which produces the National Email Benchmarking Report, wants to know which parts of the quarterly report are the most interesting to you, the reader.
There are six questions and this should take a minute of your time.
Click Here to Take This Survey
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Writing Effective Business Emails |
Today, email is one of the most widely used tools for communication in business. Are you using email to communicate effectively with your colleagues and business contacts? In this article, Jennifer Curtin from Newsweaver provides some valuable tips to help you get your email messages across as you intended.
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Newsletters, Blogging and SEO: How They Work Together for You |
Newsletters, blogging and search often compete for marketing supremacy. However, in this article by Kath Pay of Ezemail, we see that they actually complement each other and can boost each other to perform better. Find out how.
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EEC Report: The Guide To Gearing UP for the Holiday Season* |
Long before retailers hang any wreaths or tinsel in their stores, they send out emails promoting their Christmas deals to their subscribers — lots of emails!
Therefore,
in January Email Experience Council produced 'Ring-Cha-Ching, Hear Them Ring: The Guide to Gearing Up for the Holiday Email Season', a helpful roadmap to the email holiday season so retailers and other companies can better formulate their campaigns this year.
The guide includes discussions and examples of the '12 Phases of Christmas', the 12 strategies that retailers use at different points in the holiday season. Those strategies include promoting e-gift cards and “buy online, pick up in store” services.
Download the Report(Available to DMA Members Only)
* USA Based Report |
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