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Hello

This year is shaping up to be a very active and productive one for the Email Marketing Council. In line with all this activity, we've got some exciting conferences and workshops coming up, so be sure to check them out.

As promised, we have the first in our 2-part series of Holiday Email Strategy, by Melinda Krueger. Next month we have a Holiday Special featuring Holiday Email Strategy, Part 2 from Melinda, as well as Tips for Planning Your Holiday Email Campaigns by Chad White and an EEC Report: The Guide To Gearing UP for the Holiday Season.

Kath Pay, Editor, Infobox
Managing Director, Ezemail

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Holiday Email Strategy Part 1

In the first of a 2-part series, Melinda Krueger, The Email Diva looks at planning your Holiday Strategy. She discusses integrating your email marketing efforts, so they are in line with the company's other marketing channels. The fact that it is only August when you are reading this article, is a key part of the strategy, so read on... Read More
Content with Your Delivery?

Achieving consistent delivery to the recipient’s inbox is every email marketers dream. However, this 'dream' is not always a reality given the ever-changing filtering and reputation based rules being applied to the industry’s messages.

It is well known throughout the industry that enhanced email deliverability is primarily based upon achieving the lowest recipient complaints. This can be done by sending well designed emails with relevant content to an up-to-date dataset. Content is no longer king…or is it? Written by Samantha Grisdale and Chris Nixon of Communicator Corporation.  Read More
Tell Us Your Opinion!

The DMA Research Centre, which produces the National Email Benchmarking Report, wants to know which parts of the quarterly report are the most interesting to you, the reader.

There are six questions and this should take a minute of your time. Click Here to Take This Survey

Five Tips to Triumph in the Mobile Revolution

When Apple launched its newest iPhone recently, it sold 1 million units the first weekend. That means a million more people are helping to shift the email landscape and making the mobile phone itself the new inbox.

It also means the mobile revolution is officially on your doorstep. In this article, Kath Pay of Ezemail provides 5 tips to help conquer the mobile inbox. Read More
Maximising Your Opt-in Form

Many companies want to grow their in-house opt-in database of subscribers – with the aim nurturing and building relationships with them. But it’s important to go about it the right way to attract subscribers who are already qualified and very interested in your products and services. Here, Denise Cox from Newsweaver provides some tips for building and maximising an effective opt-in form. Read More
The Email Elite
The revelation last year from the DMA that email marketing has overtaken print direct mail in terms of volume did not really come as a surprise. Email volumes continue to rise at an exponential rate, but those who continue to see email as an inexpensive way to get a message in front of large volumes of consumers are missing the point explains Tink Taylor, Business development director at dotMailer.
Read More
EEC's 'Incentives Aren't Just For Conversions Anymore' Report
Retailers are Incentivising a Wide Range of Email and Online Behaviours

Incentivising subscribers with discounts and free shipping to spur sales is core to ecommerce newsletters. What’s less common is using incentives to drive other email and online behaviors. Here are some of the behaviours—from the most common to the more exotic—that the largest online retailers have been trying to encourage with discounts, sweepstakes and other carrots.

  • Product Reviews
  • Gift Card Usage
  • Friend Referrals
  • Email Reminder Signups
  • Wish List Building
  • Clicks

 Download the Report*(Available to DMA Members Only)
* USA Based Report

 
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Ready Steady Email!

Half Day Workshop
Participants will work in teams to consider and develop a brief prepared by leading industry figures on the creative, strategic and implementation of an email campaign. The best work will receive a prize.

In association/partnership with Internet Advertising Bureau

Dates:
Bristol: 2 September 2008
London: 4 December 2008
Authentication and Delivery Workshop

With keynote speaker Craig Spiezle, Director Online Safety & Security, Microsoft and Chairman of the Authentication & Online Trust Alliance, this seminar will focus on the key issues of authentication and delivery in email marketing prior to Authentication Day, 1 November.

Date:
29 October 2008

A Practical Guide to Email Marketing Conference

Covering strategic and practical issues for managers, directors and consultants with responsibility for email marketing, working in businesses or agencies: Breakout streams will focus on issues unique to B2B, B2C and not-for-profit sectors.

Date: November 2 2008


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