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Hello Kath
We have some great articles lined up in this month's issue... The legendary Bill McCloskey reveals what makes an email campaign successful and gives some great examples; Stephanie Miller of Return Path looks at how we can improve our ROI and Skip Fidura of OgilvyOne reviews the changing role of marketing over the years and comes to an interesting conclusion. And guess what?... they all have something in common...but I won't spoil the surprise - you'll have to read them to find the common denominator.
Next month we have the talented Lisa Harmon of Smith-Harmon on how to maximise your holiday email creative and I interview Stefan Pollard who has recently moved over Responsys.
Kath Pay, Editor, Infobox
Managing Director, Ezemail
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The True Secret of Successful Email Marketing
In this article, email guru Bill McCloskey of Email Data Source, reveals a best kept secret of the industry. What is the key to email marketing success? Is it deliverability, renderability, the offer, the database, the subject line....or one of the many other facets which contribute towards the making of an email campaign?
Read More
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Email ROI - Spoiled By Our Own Success |
Everyone knows that email marketing gives some of the best ROI. Even when we send out batch and blast style email campaigns, we still seem to benefit from good ROI. But, why settle just for good? In this article by Stephanie Miller of Return Path, she presents a challenge: optimise your emails for better subscriber experience and be rewarded by excellent ROI.
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Email Marketing in a Web 2.0 World |
Skip Fidura of OgilvyOne takes us through the last fifteen years of marketing - Pre-Web, Web 1.0 and now 2.0, and concludes that marketers need to provide more relevant marketing which meets the expectations of a Web 2.0 consumer.
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11 Tips to Create a Great Subscriber Form |
Kath Pay of Ezemail provides 11
tips for creating non-confusing, legislatively compliant and easy to use subscriber forms which will assist in building relationships with your subscribers.
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Email Databases: Managing, Updating and Analysing Data |
The Best Practice Hub of the DMA's Email Marketing Council has released a new whitepaper about managing data. Written by Fiona Cuthbert of EuroDirect, it addresses in detail the correct way of managing, updating and analysing data according to the Best Practice Guidelines.
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EEC Report: Incentives Aren't Just For Conversions Anymore |
Incentivising subscribers with discounts and free shipping to spur sales is core to ecommerce newsletters. What’s less common is using incentives to drive other email and online behaviors. Here are some of the behaviors—from the most common to the more exotic—that the largest online retailers have been trying to encourage with discounts, sweepstakes and other carrots.
Download the Report(Available to DMA Members Only)
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